Beatriz Ospina
About Beatriz Ospina
Beatriz Ospina is a marketing manager with extensive experience in media strategy and account management across Latin America. She currently serves as Gerente De Mercadeo at Ilumno in Miami, Florida, and has held various leadership roles in prominent advertising agencies.
Work at Ilumno
Beatriz Ospina has been serving as Gerente De Mercadeo at Ilumno since 2018. In this role, she is responsible for overseeing marketing strategies and initiatives within the organization. Her tenure at Ilumno has lasted for six years, during which she has contributed to the company's growth and visibility in the educational sector. Prior to her current position, she held the role of Lab Colombia Director at Ilumno from 2016 to 2018, where she focused on enhancing operational efficiencies and program development.
Previous Experience at Spark Foundry
Before joining Ilumno, Beatriz Ospina worked at Spark Foundry as the Regional Account Director for Belcorp Latam from 2015 to 2016. During her one-year tenure in New York, she played a key role in managing client relationships and developing strategic marketing solutions tailored to the Latin American market.
Career at Starcom Mediavest Group
Beatriz Ospina held multiple positions at Starcom Mediavest Group from 2013 to 2015. She served as the Kellogg Media Director for five months and then transitioned to the Regional Media Director for Kellogg Latam for nine months. Additionally, she worked as Coordinación Regional for Mondelez Andino for four months. In her roles, she managed media strategies and account operations, contributing to the agency's success in the region.
Educational Background
Beatriz Ospina has pursued education at notable institutions, including the Google Academy, where she gained insights into digital marketing and innovative strategies. She also studied at Politécnico Grancolombiano, further enhancing her knowledge and skills in marketing and communications.
Achievements in Media Strategy
Throughout her career, Beatriz Ospina has managed 14 offices across Latin America, focusing on developing integrated media strategies. She designed processes and selected talent across more than six countries to improve the efficiency of media strategies through centralized regional teams. Notably, she achieved incremental sales for the Chiclets brand from 2010 to 2012 through innovative partnerships and non-traditional media activations.