Luisa Fernanda Rodríguez
About Luisa Fernanda Rodríguez
Luisa Fernanda Rodríguez is a bilingual copywriter currently working at Ilumno in Colombia, where she has been employed since 2021. She has extensive experience in strategic communication, having held various roles in both public and private sectors, and holds multiple degrees in communication and related fields.
Current Role at Ilumno
Luisa Fernanda Rodríguez currently serves as a Copy Creativo Bilingüe at Ilumno, a position she has held since 2021. In this role, she focuses on creating bilingual content that enhances the company's marketing efforts. Her work contributes to the development of effective communication strategies tailored for diverse audiences.
Previous Experience at Ilumno
Prior to her current role, Rodríguez worked at Ilumno as a Content Marketing specialist from 2018 to 2019. During her 11-month tenure, she was involved in crafting content that supported the company's marketing initiatives, helping to engage and inform potential clients and stakeholders.
Professional Background in Communications
Rodríguez has a diverse background in communications, having worked in various roles across different organizations. She served as Redactora at Colciencias from 2014 to 2015, and as Coordinadora de Comunicaciones at Universidad de Ciencias Aplicadas y Ambientales from 2019 to 2020. Additionally, she worked as Ejecutiva de comunicaciones y mercadeo at ChannelPlanet from 2012 to 2014, and in Comunicación externa at Universidad El Bosque from 2015 to 2017.
Educational Qualifications
Rodríguez holds a degree in Comunicadora Social con énfasis en resolución alternativa de conflictos from Universidad Santo Tomás, completed in 2008. She also achieved a Diplomado in Digital Community Management from Universidad El Bosque in 2013. Furthering her education, she earned a Especialista en Comunicación Estratégica from Universidad Sergio Arboleda in 2016. Additionally, she studied English and American culture at Amity Institute from 2009 to 2010.
Expertise in Inbound Marketing
Rodríguez has developed expertise in creating inbound marketing strategies specifically for higher education institutions. Her experience spans both public and private sector organizations, where she has focused on strategic communication and event logistics at a national level.