Tatiana Correal
About Tatiana Correal
Tatiana Correal is a marketing specialist with extensive experience in digital marketing and strategic planning. She currently works at Ilumno, where she oversees marketing initiatives and coordinates communication strategies for universities in multiple countries.
Current Role at Ilumno
Tatiana Correal currently serves as Especialista de Mercadeo at Ilumno, a position she has held since 2020. In this role, she oversees the execution of strategic models, including maturation, remarketing, and alumni services. Tatiana generates and directs work plans with universities and the in-house team, ensuring alignment with institutional goals. She coordinates weekly planning for admissions and sales, contributing to the institution's overall performance. Her responsibilities also include leading communication and media strategies for universities in Chile, Paraguay, and Colombia, enhancing the visibility and effectiveness of the Ilumno network.
Previous Experience at Ilumno
Tatiana Correal has over five years of experience at Ilumno, where she has held multiple roles. She worked as an Analista de Canales from 2014 to 2017, followed by a position as Ejecutiva de Cuenta Regional from 2017 to 2018. After a year as Especialista de Mercadeo from 2018 to 2019, she returned to the role in 2020. Throughout her tenure, Tatiana received promotions that allowed her to develop expertise in various areas of digital marketing, demonstrating her capability and adaptability within the organization.
Educational Background
Tatiana Correal has a solid educational foundation in commercial operations and industrial management. She studied at Servicio Nacional de Aprendizaje (SENA), where she achieved a Técnico en Operaciones Comerciales from 2012 to 2013. Following this, she attended Universidad ECCI, earning a Tecnología en Gestión de Procesos Industriales from 2013 to 2015 and later completing a degree in Ingeniería Industrial from 2015 to 2017. Additionally, she obtained a Certificación de Sistemas de Gestión ISO 28000 - Auditor Interno in 2018, further enhancing her qualifications.
Strategic Leadership and Digital Marketing
In her current role, Tatiana Correal leads the creation of innovative digital strategies for universities, integrating expertise from various areas. She is responsible for managing requests and strategies from universities, ensuring alignment with internal departments. Tatiana coordinates and prioritizes creative content requests, which supports the overall marketing objectives of Ilumno. Her leadership in digital marketing initiatives contributes to the institution's ability to adapt to changing educational landscapes and meet the needs of its partners.