Ben Brockman
About Ben Brockman
Ben Brockman is the Director of Downstream Marketing at Inari Medical, where he has worked since 2021. He has extensive experience in marketing and product management within the medical device industry, having held key positions at companies such as Edwards Lifesciences and CathWorks.
Work at Inari Medical
Ben Brockman serves as the Director of Downstream Marketing at Inari Medical, a position he has held since 2021. In this role, he is responsible for overseeing marketing strategies and initiatives that drive product awareness and adoption. His focus is on developing effective marketing campaigns that align with the company's goals and enhance its market presence.
Previous Experience in Marketing
Prior to his current role, Ben Brockman worked at CathWorks as the Director of Global Marketing from 2019 to 2021. He also held the position of Sr. Product Manager for Transcatheter Heart Valves at Edwards Lifesciences from 2015 to 2019. In these roles, he led significant marketing initiatives and contributed to product launches in the medical device industry.
Educational Background
Ben Brockman earned his MBA from UCLA Anderson School of Management, where he focused on Marketing and Marketing Analytics from 2013 to 2015. He also holds a Bachelor of Arts in Physics from UC Santa Barbara, which he completed between 2003 and 2008. His educational background provides a strong foundation for his career in marketing within the healthcare sector.
Career Development in Healthcare Marketing
Ben Brockman's career in healthcare marketing began with roles such as Clinical Research Associate at Sientra, Inc. and Marketing Intern at WiserCare, Inc. He also gained experience as an Accounts Receivable Coordinator at MedBridge Development and as a Research Associate at Allergan. These positions contributed to his understanding of the medical field and marketing dynamics.
Achievements in Product Launches
During his tenure at Edwards Lifesciences, Ben Brockman led the initial U.S. commercial marketing launch of the latest generation transcatheter heart valve system for the SAPIEN platform. He developed comprehensive product positioning and messaging strategies and organized physician partnerships for related symposiums and national sales meetings, showcasing his expertise in product marketing.