Sam Ruiz
About Sam Ruiz
Sam Ruiz serves as the Head of SEO & Editorial at Incredible Health, bringing extensive experience in search engine optimization and digital marketing from previous roles at companies like Postmates and GlossGenius.
Work at Incredible Health
Sam Ruiz serves as the Head of SEO & Editorial at Incredible Health, a position he has held since 2022. In this role, he leads a team that includes four writers, two editors, one content lead, and one product SEO manager. Under his leadership, the editorial team achieved a 35% increase in blog traffic within the first year. He has also implemented a robust experimentation framework to A/B test page experiences and click-through rates from search. Additionally, he has guided the development of administrative tools that enhance SEO autonomy, reducing reliance on engineering resources.
Previous Experience at Postmates Inc.
Prior to his current role, Sam Ruiz worked at Postmates Inc. as the Director of SEO from 2019 to 2021. During his tenure in San Francisco, California, he focused on optimizing search strategies and improving the overall visibility of the brand. His work contributed to the company's digital marketing efforts, enhancing user engagement and conversion rates.
Career Background in SEO and Marketing
Sam Ruiz has extensive experience in SEO and marketing across various organizations. He held the position of Head of Search at GlossGenius for eight months in 2021 and served as a Senior Manager at Databricks from 2018 to 2019. His earlier roles include Senior Marketing Manager at Twilio Inc. and Sr. Marketing Manager: SEO at LendingTree. His diverse background has equipped him with a comprehensive understanding of digital marketing and search engine optimization.
Education and Expertise
Sam Ruiz earned a Bachelor’s Degree in Management Information Systems from East Carolina University, where he studied from 2015 to 2018. His educational background provides a strong foundation for his career in SEO and digital marketing. He has applied his knowledge in various roles, focusing on data-driven strategies and operational efficiency.
Achievements in SEO and Marketing
Throughout his career, Sam Ruiz has achieved significant milestones in SEO and marketing. He discovered and corrected attribution logic errors that misattributed conversions by 13%. He also expanded product surface areas, resulting in an increase of over 25,000 pages each. His efforts in building a frictionless entry point for leads capitalized on 100,000 monthly blog visits, showcasing his ability to drive traffic and enhance user experience.