Ali Shah
About Ali Shah
Ali Shah is the Marketing Director at Index Exchange, where he has worked since 2021. He founded ad-ex.net and has extensive expertise in programmatic advertising technologies and digital media buying.
Work at Index Exchange
Ali Shah has served as the Marketing Director at Index Exchange since 2021. In this role, he focuses on advancing the company's marketing strategies within the programmatic advertising landscape. His tenure at Index Exchange spans three years, during which he has contributed to the company's growth in Essex County, New Jersey.
Education and Expertise
Ali Shah holds a Master of Public Administration (MPA) from Queen Mary University of London, where he studied Business, Management, Marketing, and Related Support Services. He also earned an Associate's degree in Public Relations, Advertising, and Applied Communication from London South Bank University. Additionally, he completed a Master of Computer Applications (MCA) at Air University. His expertise includes programmatic advertising technologies such as SSP, DSP, and oRTB.
Background
Before joining Index Exchange, Ali Shah held various positions in the advertising industry. He worked as Sales Director at Magnite from 2018 to 2020 and served as Director of Operations at Media.net from 2020 to 2021. His career also includes a role as Director of Performance Marketing at OpenX from 2017 to 2018. His experience spans multiple locations, including Houston, Texas, and Brooklyn, New York.
Achievements in Advertising
Ali Shah has a strong background in managing and optimizing advertising campaigns across digital platforms. He specializes in digital media buying, focusing on channels such as CTV, OTT, OLV, and DOOH. His experience includes developing monetization strategies and forming partnerships with major ad exchanges, including Google Publishing Partner and media.net.