César Masumbuku
About César Masumbuku
César Masumbuku serves as the Sales Director at Index Exchange, where he drives digital transformation in the programmatic advertising sector across the DACH and CEE regions. With over 15 years of experience in business development, he has held various leadership roles in top tech companies, focusing on customer data platforms and marketing automation.
Work at Index Exchange
César Masumbuku serves as the Sales Director at Index Exchange, a role he has held since 2021. In this position, he is responsible for driving digital transformation and innovation within the programmatic advertising industry, specifically focusing on the DACH and CEE regions. He leads a high-performing sales team that consistently meets and exceeds sales targets, showcasing his leadership capabilities and commitment to achieving organizational goals.
Previous Experience in Business Development
César Masumbuku has over 15 years of experience in business development and revenue generation for leading technology companies. He previously worked at AddApptr GmbH, where he held two positions: Business Development Manager for three months in 2015 and Senior Business Development Manager from 2015 to 2018. He also served as a Senior Sales Account Executive at PowerChord, Inc. from 2020 to 2021 and as Head of Strategic Alliances & Channels at Bloomreach from 2019 to 2020.
Educational Background
César Masumbuku studied at the University of Hamburg, where he focused on Rechtswissenschaften (law) and achieved the Staatsexamen. This educational background provides him with a solid foundation in legal principles, which complements his expertise in marketing automation and privacy/consent law.
Expertise in Marketing and Technology
César possesses deep expertise in customer data platforms, marketing automation, and privacy/consent law. His knowledge in these areas enables him to empower e-commerce, media, and marketing professionals to leverage technology and data effectively. This expertise is critical in navigating the complexities of the digital advertising landscape.
Career Development and Mentorship
Throughout his career, César Masumbuku has taken on various roles that have contributed to his professional growth. He has worked in multiple capacities, including as a Senior Strategy Consultant at Spoiled Milk and a Legal/Sales Development Manager at Smaato. His experience in mentoring and leading sales teams highlights his commitment to developing talent within the industry.