Mercedes Alonso Sena
About Mercedes Alonso Sena
Mercedes Alonso Sena is a Partner Development Manager at Index Exchange in Madrid, specializing in Programmatic Digital Advertising and Connected TV. With a diverse background in account management and communications, she has held various roles in notable companies including Magnite and SpotX.
Work at Index Exchange
Mercedes Alonso Sena currently serves as a Partner Development Manager at Index Exchange, a position she has held since 2022. Based in Madrid, Community of Madrid, Spain, she focuses on developing partnerships within the programmatic digital advertising sector. Her role involves leveraging her expertise in Connected TV (CTV) to enhance client relationships and drive business growth.
Previous Experience at Magnite
Before joining Index Exchange, Mercedes worked at Magnite as a Senior Account Manager for a period of five months in 2021. Her responsibilities included managing client accounts and optimizing advertising strategies. Prior to this role, she held various positions at SpotX, which is now part of Magnite, where she gained significant experience in account management and supply operations.
Background in Digital Advertising
Mercedes has a strong background in programmatic digital advertising and Connected TV (CTV). Her career includes roles that emphasize account management and operations within the advertising technology sector. This experience has equipped her with the skills necessary to navigate the complexities of digital marketing and client relations.
Education and Expertise
Mercedes holds a BSc in Sociology from Universidad Nacional de Educación a Distancia - U.N.E.D., which she completed from 2011 to 2017. She also earned a BSc in Information Science, Journalism from Universidad Complutense de Madrid between 2008 and 2013. Her educational background in sociology and journalism informs her approach to account management and enhances her communication strategies.
Career Development and Skills
Throughout her career, Mercedes has developed a strong foundation in CRM and data management. She has held various roles that required effective communication and strategic planning, including positions as a Business Communications Specialist and an Account Manager in different organizations. This diverse experience contributes to her ability to manage partnerships effectively in her current role.