Sabrina Anand
About Sabrina Anand
Sabrina Anand is a Senior Director of Buyer Development at Index Exchange, where she has worked since 2020. With over a decade of experience in ad tech sales, she has a strong background in customer-centric growth and revenue strategies.
Current Role at Index Exchange
Sabrina Anand serves as the Senior Director of Buyer Development at Index Exchange, a position she has held since 2020. In this role, she focuses on developing strategies that enhance buyer engagement and drive revenue growth. Her responsibilities include overseeing buyer relationships and implementing initiatives that align with market trends in the ad tech industry. Anand's experience in this position builds on her previous role as Director of Buyer Development at the same company from 2017 to 2020.
Previous Experience in Ad Tech
Before her current role, Sabrina Anand worked at Index Exchange as Manager of Business Development from 2016 to 2017. She also held positions at TC Media as Account Executive for Digital Ad Network & Programmatic and at Kijiji, an eBay Company, as Account Manager for Digital Sales. These roles contributed to her extensive knowledge in ad tech sales and customer-centric revenue strategies, allowing her to consistently exceed revenue targets.
Educational Background
Sabrina Anand has a diverse educational background. She earned a Bachelor of Commerce (B.Com.) in Marketing from Concordia University. Additionally, she studied Internal Consulting Skills at Cornell University and completed a Management Course. Anand also holds a WSET Level 3 Award in Wine from the Wine & Spirit Education Trust, obtained between 2020 and 2021. Her foundational education includes a High School Diploma from College Charlemagne and a DEC in Commerce from CEGEP - John Abbott College.
Key Contributions to the Ad Tech Industry
Sabrina Anand has over a decade of experience in the ad tech industry, where she has played a significant role in expanding the streaming TV market in Canada. Her strategic buyer development initiatives have been instrumental in driving growth and enhancing buyer engagement. Anand's entrepreneurial skills and deep understanding of the industry have enabled her to develop effective revenue strategies that align with evolving market demands.