Shael Fryer
About Shael Fryer
Shael Fryer serves as the VP of Revenue Operations at Index Exchange, where he has worked since 2020. He specializes in partnerships, strategic planning, and online advertising, bringing over 18 years of experience in the field.
Work at Index Exchange
Shael Fryer has been serving as the VP of Revenue Operations at Index Exchange since 2020. In this role, he focuses on partnerships, product and strategic planning, technical selling, partner education, online advertising, and team building. His tenure at Index Exchange reflects a commitment to advancing the company's position in the advertising technology sector. Prior to his current role, he held several positions within the company, including Chief of Staff, Sell-Side, and VP Enterprise.
Background in Online Advertising Technology
Shael Fryer has over 18 years of experience in online advertising technology, specializing in monetization and programmatic solutions for various formats, including Display, Video, Mobile, and Streaming TV. His extensive background in the industry has equipped him with the knowledge and skills necessary to navigate the complexities of digital advertising and media automation.
Previous Positions and Experience
Before his current role, Shael Fryer worked at Index Exchange in various capacities. He was the Director of Platform Services from 2012 to 2015 and served as VP Enterprise from 2015 to 2018. Additionally, he worked as Chief of Staff, Sell-Side, from 2018 to 2020. Earlier in his career, he was an Account Manager at Xerox Canada Ltd for one year. This diverse experience has contributed to his expertise in the field.
Education and Expertise
Shael Fryer studied at Ivey Business School at Western University, where he earned his HBA degree in Management from 2002 to 2004. His educational background in management complements his professional experience, enhancing his capabilities in strategic planning and operations within the advertising technology landscape.
Vision for Media Automation
Shael Fryer believes in the future of media automation across all channels. His vision aligns with the evolving landscape of advertising technology, where automation plays a crucial role in optimizing processes and enhancing efficiency in digital marketing.