Sarah Baicker
About Sarah Baicker
Sarah Baicker is a content and communications professional with a diverse background in marketing and journalism. She has held significant roles at organizations such as the New Jersey Devils, Amazon, and Viant Technology, and currently works at Infinitus Systems, Inc.
Work at Infinitus Systems
Sarah Baicker currently serves in the role of Content & Communications at Infinitus Systems, Inc., a position she has held since 2023. This role is based in the San Francisco Bay Area and is conducted remotely. Her responsibilities likely include developing content strategies and managing communications to enhance the company's outreach and engagement.
Previous Experience at New Jersey Devils
Before joining Infinitus Systems, Sarah worked as the Director of Content & Communications for the New Jersey Devils from 2017 to 2018. During her 10-month tenure in Newark, New Jersey, she was responsible for overseeing content creation and communication strategies for the organization, contributing to the team's branding and public engagement efforts.
Career at Amazon
Sarah Baicker held the position of Senior Content Marketer in Ad Tech at Amazon from 2022 to 2023. In this role, she developed and led Amazon Ads' first-ever ad tech content strategy. Her work focused on creating effective content that supported advertising technology initiatives within the company.
Education and Expertise
Sarah Baicker earned a Bachelor of Arts degree in Creative Writing and English Literature from Washington University in St. Louis. She furthered her education by obtaining a Master of Science in Journalism from Northwestern University. Her academic background supports her extensive career in content creation and communications across various industries.
Background in Sports Media
Sarah Baicker has a significant background in sports media, having worked at NBC Sports Philadelphia as both an Anchor/Social Media Reporter and a Digital Producer/Reporter from 2009 to 2017. Her experience in this field includes writing and reporting on sports events, which laid the foundation for her career in content marketing and communications.