Influential
Influential is a data-driven influencer marketing platform that uses AI technologies to match brands with over 3.5 million creators, optimizing campaigns and generating significant sales through its integration with major social media platforms.
Company Overview
Influential utilizes AI and data analysis to match brands with influencers, ensuring targeted and effective marketing campaigns. The company offers a comprehensive platform that integrates with all major social media platforms, enabling brands to connect with a vast network of influencers. Their services are trusted by over 60% of Fortune 500 companies, highlighting their reliability in delivering impactful marketing strategies.
Artificial Intelligence Technology
Influential employs advanced AI technologies, including IBM Watson, to facilitate data-driven influencer matching and campaign optimization. The use of AI allows for precise targeting and effectiveness in campaign strategies by analyzing psychographic and engagement data. With over 100 billion data points, Influential provides robust audience analysis, helping brands better understand and engage their target demographic.
Influencer Network
Influential maintains a vast network of over 3.5 million creators, offering a wide array of influencers for brands to collaborate with. Their expansive database makes it easier for brands to find the perfect match for their marketing needs. This extensive network ensures that brands can reach a diverse and engaged audience, enhancing the impact and reach of their campaigns.
Partnerships and Integrations
Influential offers exclusive partnerships with major social media platforms such as TikTok, Meta, and YouTube. These collaborations provide enhanced campaign reach and effectiveness, allowing brands to maximize their marketing efforts. The platform's integration capabilities with these notable social platforms ensure seamless campaign execution and management.
Campaign Performance and Analytics
Influential provides real-time reporting for campaigns to monitor performance and impact accurately. Brands and agencies have access to comprehensive analytics, offering insights into engagement and sales metrics. The platform has generated over $2.5 billion in measured sales for brand and agency partners, demonstrating its effectiveness in delivering results.