Galuh Purbaningtyas
About Galuh Purbaningtyas
Galuh Purbaningtyas is a Product Marketing Manager at Influx, where she has worked since 2020. She has a background in marketing and accounting, with experience in global marketing across various countries and a strong focus on market analysis and product messaging.
Work at Influx
Galuh Purbaningtyas has been serving as a Product Marketing Manager at Influx since 2020. In this role, she collaborates with cross-functional teams globally to enhance marketing strategies. Her responsibilities include conducting marketing research and addressing stakeholders' pain points. She focuses on building marketing insights, buyer personas, target segmentation, competitive intelligence, and product messaging, all supported by data.
Previous Experience at AIESEC
Prior to her current role, Galuh Purbaningtyas worked at AIESEC as the Local Committee Vice President of Marketing Communication and Quality Management from 2013 to 2014. During her 11-month tenure at the Universitas Brawijaya branch in Indonesia, she developed skills in marketing communication and quality management, which laid the groundwork for her future career in marketing.
Education and Expertise
Galuh Purbaningtyas earned her Bachelor's degree in Accounting from the University of Brawijaya, where she studied from 2010 to 2014. Her educational background provides a solid foundation for her analytical skills and market trend awareness, which are essential in her role as a Product Marketing Manager.
Global Marketing Experience
Galuh began her marketing career in a technology-based company in Japan in 2015, which marked the start of her global marketing experience. She has since handled various products and services from countries including Japan, Australia, Germany, and the USA. This diverse experience has equipped her with a comprehensive understanding of international markets.
Skills and Competencies
Galuh Purbaningtyas possesses strong analytical skills and a keen awareness of market trends. These competencies have been crucial in her ability to understand product features and develop effective marketing strategies. Her expertise includes building marketing insights and competitive intelligence, which support her decision-making in product messaging and target segmentation.