Ria Schäfli
About Ria Schäfli
Ria Schäfli is a Senior Marketing Manager with extensive experience in brand management and marketing across various industries. She has held positions at notable companies including UBS, Swiss International Air Lines, and Inkitt, and has developed successful marketing strategies and influencer campaigns throughout her career.
Current Role at Inkitt
Ria Schäfli serves as the Senior Marketing Manager at Inkitt, a position she has held since 2023. In this role, she is responsible for overseeing marketing strategies and initiatives that align with the company's goals. Her experience in various marketing roles equips her to manage campaigns effectively and drive brand awareness.
Previous Experience in Marketing
Prior to her current role, Ria Schäfli worked as the Head of Brand at Paula Lambert GmbH from 2022 to 2023. She also held the position of Senior Brand Manager at wayvs from 2021 to 2022, where she developed a unique media equity strategy that included collaborations with influencers. Her tenure as Brand Marketing Manager at Original Unverpackt from 2018 to 2021 involved leading influencer campaigns and managing multiple communication channels.
Early Career and Internships
Ria began her career with an apprenticeship at UBS as a Banking Professional from 2009 to 2012. She also gained experience as a Flight Attendant with Swiss International Air Lines in 2013 and completed internships in marketing and creative roles at Hiltl AG and Rod Kommunikation in 2015. These early experiences contributed to her foundational skills in customer service and marketing.
Education and Expertise
Ria Schäfli earned a Bachelor of Arts in Applied Linguistics from ZHAW, where she studied Kommunikation und Mediastudien from 2014 to 2017. This educational background provides her with a strong understanding of communication strategies, which she applies in her marketing roles.
Professional Development in Banking
Ria has also worked in the banking sector, including a position as a Banking Professional at St. Galler Kantonalbank AG in 2014. Her early experiences in banking, combined with her marketing expertise, allow her to approach brand management with a comprehensive understanding of financial services.