Deborah Kogan Eilender
About Deborah Kogan Eilender
Deborah Kogan Eilender serves as the Head of Patient Marketing for Arikayce at Insmed Incorporated. She has extensive experience in marketing and strategy, having held various roles at notable companies including Pfizer, Accenture, and iVillage.com.
Current Role at Insmed
Deborah Kogan Eilender serves as the Head of Patient Marketing for ARIKAYCE at Insmed Incorporated since 2023. In this role, she focuses on developing and implementing marketing strategies that enhance patient engagement and awareness for ARIKAYCE. Her position is based in Bridgewater, NJ, where she leads initiatives aimed at improving the patient experience and ensuring effective communication regarding the treatment.
Previous Experience at Insmed
Before her current role, Deborah worked at Insmed Incorporated as a Patient Marketing and Strategy Consultant for ARIKAYCE from 2021 to 2023. During this period, she contributed to the strategic direction of patient marketing efforts, focusing on enhancing outreach and support for patients utilizing ARIKAYCE. Her experience in this position laid the groundwork for her current leadership role.
Professional Background
Deborah has a diverse professional background, having held various positions in marketing and consulting. She worked at Pfizer as a Director and Team Leader in Marketing for 16 years, from 2003 to 2019. Prior to that, she was Vice President and General Manager of the Commerce Group at iVillage.com for one year and served as a Management Consultant in the Strategy Practice at Accenture from 1996 to 1999.
Board Membership at The Goodness Web
From 2020 to 2021, Deborah served as a Board Member at The Goodness Web in Boston, Massachusetts. In addition, she held the position of Acting Executive Director and Chief Marketing Officer at the same organization from 2019 to 2020. Her involvement in these roles contributed to the organization's mission and strategic initiatives during her tenure.
Education and Academic Credentials
Deborah holds a Master of Business Administration from Harvard Business School. She also earned a Bachelor of Arts degree in American History and French from Brown University. Her educational background provides her with a strong foundation in business strategy and marketing principles, which she applies in her professional roles.