Tamara Raya Cano
About Tamara Raya Cano
Tamara Raya Cano serves as the Regional Director for Mexico and Latin America at Inspirato and has extensive experience in business development and public relations across various regions, including North America and Asia.
Work at Inspirato
Tamara Raya Cano serves as the Regional Director for Mexico and Latin America at Inspirato. She has held this position since 2019, contributing to the company's growth and strategic initiatives in these regions. Her role involves developing partnerships and implementing market entry strategies to enhance Inspirato's presence in Latin America.
Previous Experience
Before joining Inspirato, Tamara worked in various roles that contributed to her expertise in business development and public relations. She was the Public Relations Manager at Mexcham China from 2013 to 2016, and served as the Business Development Manager for Latam at Quuvee Limited in 2016-2017. Additionally, she held the position of Commercial Manager at La Nao Consulting from 2012 to 2014, and worked as a Merchandise Hostess at Walt Disney World in 2010.
Education and Expertise
Tamara has a Bachelor of Business Administration from The Hong Kong University of Science and Technology, where she studied Marketing and Management from 2008 to 2012. She also studied Chinese Language at Beijing Language and Culture University from 2007 to 2008. Her educational background is complemented by her expertise in cross-cultural communication and negotiation, particularly between Latin American and Asian markets.
Background
Tamara has a diverse background that spans multiple geographical regions, including North America, Latin America, and Asia. She has over a decade of experience in managing and growing businesses, which has equipped her with a strong foundation in public relations and commercial management. This background has been instrumental in enhancing brand visibility in international markets.
Current Role at Cano Creations
In addition to her role at Inspirato, Tamara has been a Managing Partner at Cano Creations since 2014. This position allows her to leverage her extensive experience in business development and marketing to drive growth and innovation in the company's operations across New York and Chiapas, Mexico.