Albert Liwoso
About Albert Liwoso
Albert Liwoso is the Director of Marketing Analytics at Inspire Brands, where he leads a team to analyze customer data and inform marketing strategies. He has held various roles in marketing analytics and risk management at notable companies, including American Express and Campaign Monitor.
Current Role at Inspire Brands
Albert Liwoso serves as the Director of Marketing Analytics at Inspire Brands, a position he has held since 2022. In this role, he synthesizes insights from customer data to provide recommendations on marketing strategy and loyalty program benefits to senior leadership. He leads a team of analytics managers, analysts, and data scientists, focusing on supporting growth initiatives within the organization.
Previous Experience in Marketing Analytics
Before joining Inspire Brands, Albert Liwoso held several key positions in marketing analytics. He worked at Automation Finance as the Director of Digital Marketing and Product Management from 2020 to 2022. Prior to that, he was the Head of Marketing Operations and Analytics at Campaign Monitor from 2018 to 2019. His tenure at American Express spanned multiple roles, including Director of Risk and Information Management and Director of Analytics, where he contributed to various analytics initiatives.
Educational Background
Albert Liwoso obtained his Bachelor’s Degree in Computer Systems from the University of Technology Sydney. His educational background has equipped him with the technical skills necessary for his roles in marketing analytics and data management.
Data Management and Analytical Methodologies
In his current role and previous positions, Albert has developed a customer segmentation framework based on RFM (Recency, Frequency, Monetary), lifetime value, and product affinity. He has worked with brands such as Dunkin’, Jimmy John’s, Sonic, Buffalo Wild Wings, and Arby’s. Additionally, he owns data definitions and business rules for customer data from platforms like Epsilon OMS, Salesforce Marketing Cloud, and the Customer Data Platform (CDP).
Impact on Business Growth
Albert Liwoso has developed analytical methodologies to measure the impact of multi-channel media investments on business growth. His work focuses on leveraging data to inform strategic decisions and enhance the effectiveness of marketing initiatives.