Sydney Hurford
About Sydney Hurford
Sydney Hurford is a Digital Experience Performance Specialist currently working at Inspire Brands in Atlanta, Georgia. She has a background in business analytics and has held various roles in risk management, tutoring, and analysis.
Current Role at Inspire Brands
Sydney Hurford serves as a Digital Experience Performance Specialist at Inspire Brands since 2021. In this role, she focuses on enhancing digital experiences and performance metrics. Her work involves analyzing user interactions and implementing strategies to improve overall digital engagement. Sydney's position at Inspire Brands aligns with her background in business analytics and her commitment to optimizing digital platforms.
Previous Experience at Rukus Cycling Studios
Before joining Inspire Brands, Sydney worked at Rukus Cycling Studios as Lead / Manager On Duty for five months in 2021. Based in Atlanta, Georgia, she was responsible for overseeing daily operations and ensuring a positive experience for clients. This role provided her with valuable management experience in a fast-paced environment.
Internship at Regions Bank
In 2018, Sydney completed a two-month internship at Regions Bank in Birmingham, Alabama. As a Risk Management Intern in Credit Analytics, she gained insights into financial risk assessment and data analysis. This experience contributed to her understanding of the banking sector and enhanced her analytical skills.
Education and Academic Background
Sydney Hurford studied at Auburn University, where she earned a Bachelor of Science in Business Analytics from 2015 to 2019. Her education provided her with a strong foundation in data analysis and business strategy. Additionally, she attended St. Joseph's Academy, completing her high school education from 2011 to 2015.
Role as Student-Athlete Tutor
While studying at Auburn University, Sydney worked as a Student-Athlete Tutor for four months in 2017. In this position, she provided academic support to student-athletes, helping them balance their educational and athletic commitments. This role highlighted her ability to mentor and support peers in an academic setting.
Experience at Advocate - The Premier TBM Services Company
From 2019 to 2021, Sydney served as an Analyst at Advocate - The Premier TBM Services Company in the Greater Atlanta Area. During her two years in this role, she focused on data analysis and operational improvements, contributing to the company's strategic initiatives. This experience further developed her analytical skills and understanding of business operations.