Jignyasa B.
About Jignyasa B.
Jignyasa B. is a Marketing Manager at Instem with extensive experience in both B2B and B2C marketing, specializing in storytelling and consumer behavior analysis.
Company
Currently, Jignyasa B. is working at Instem as a Marketing Manager. She began her tenure at the company in 2023. Instem is known for its comprehensive solutions that span across the fields of IT and business services. In her role, she is responsible for developing and executing marketing strategies while integrating modern MarTech tools such as CRM, CMS, and AI chatbots to optimize effectiveness.
Previous Work Experience
Jignyasa B. has built a diverse career in marketing, holding various roles across multiple companies. From 2021 to 2023, she served as a Marketing Strategist at OT-Marketplace in Bengaluru, Karnataka, India. Prior to that, she was a Content Marketer at Tutor4u-co from 2019 to 2021. She gained experience as a Content Writer at Regent Research Writing Pvt Ltd from 2017 to 2018. Her career began at OM OIL AND FLOUR MILLS LIMITED, where she was a Marketing Executive from 2015 to 2017.
Education and Expertise
Jignyasa B. has a strong educational background, with multiple degrees underpinning her expertise. She holds a Master of Business Administration (MBA) in Marketing and Information Technology from Utkal University. Additionally, she earned a Master of Arts (MA) in Psychology from Indira Gandhi National Open University. She also obtained a Bachelor of Technology (BTech) in Computer Science from Biju Patnaik University of Technology, Odisha. Her education has equipped her with a diverse set of skills and knowledge applicable across various domains.
Marketing Skills and Tools
Jignyasa B. is proficient in utilizing various MarTech tools to enhance marketing strategies. These include Customer Relationship Management (CRM) systems, Content Management Systems (CMS), and AI chatbots. Her adept use of these tools allows her to streamline marketing operations and improve user experience.
Industry Focus and Approach
Jignyasa B. has extensive experience in both B2B and B2C marketing, emphasizing storytelling to build brand image and connect with target audiences. She focuses on understanding consumer behavior, buyer personas, segmentation, and user experience to adapt marketing strategies effectively. Her domain expertise spans several sectors, including EdTech, Marketplace Platforms, SaaS, E-learning, K-12, Higher Education, Start-ups, E-commerce, and FMCG. She engages in continuous learning to keep pace with the evolving dynamics between businesses and consumers.