Krystel Hermawan
About Krystel Hermawan
Krystel Hermawan is a Marketing Specialist focused on Product and Automation, currently working at Intelematics in Melbourne, Australia. She has a diverse background in marketing and design, with experience in various industries and a strong educational foundation in graphic design and marketing.
Current Role at Intelematics
Krystel Hermawan currently serves as a Marketing Specialist in Product and Automation at Intelematics, a position she has held since 2020. In this role, she manages marketing automation efforts and processes, focusing on researching and implementing best practices and strategies in the industry. She actively participates in cross-functional teams to execute product go-to-market plans and supports digital enablement initiatives. Her responsibilities include maintaining marketing automation integration with CRM systems and assisting in the integration of additional platforms into the marketing automation software.
Previous Experience at Intelematics
Before her current position, Krystel worked at Intelematics as a Marketing Coordinator from 2019 to 2020. During this time, she was responsible for developing and executing email marketing programs, which included segmentation, testing, and deployment. She continually evaluated these programs for improvements to enhance their effectiveness.
Education and Expertise
Krystel Hermawan has a strong educational background in design and marketing. She achieved a Bachelor of Arts in Graphic Design from Curtin University from 2005 to 2009. Additionally, she completed a Diploma of Design at Curtin International College from 2005 to 2007. She furthered her marketing knowledge by studying at the University of Pennsylvania - The Wharton School from 2013 to 2014 and completed the Essentials of Product Marketing course at Brainmates in 2020. She also holds a Certificate IV in Make Up Services from the Academy of Makeup, completed in 2010.
Diverse Work Experience
Krystel has diverse work experience across various industries, including retail, design, and hospitality. She worked as a Beauty Consultant at David Jones in Sydney for five months in 2009. Her role as a Marketing and Merchandising Coordinator at NGT Marketing from 2017 to 2018 further developed her marketing skills. Additionally, she worked as a Marketing Assistant at Encapto WiFi from 2016 to 2017. Her professional background in visual communication complements her marketing expertise.