Alexis Melvin
About Alexis Melvin
Alexis Melvin is a Manager of Lifecycle Marketing B2B with a background in psychology and extensive experience in marketing roles across various companies. She has worked at IntelyCare, Loomis Sayles & Company, and Adviser Investments, among others, and holds a Bachelor's degree from the University of Massachusetts Amherst.
Current Role at IntelyCare
Alexis Melvin serves as the Manager of Lifecycle Marketing B2B at IntelyCare. She has held this position since 2023. In her current role, she focuses on developing and implementing marketing strategies that enhance customer engagement and retention for B2B clients. Her expertise in lifecycle marketing is instrumental in driving growth and improving the overall customer experience.
Previous Experience at IntelyCare
Prior to her current role, Alexis Melvin worked at IntelyCare as the Marketing Automation and Analytics Manager from 2022 to 2023. In this position, she managed marketing automation processes and analyzed data to optimize marketing campaigns. Her contributions during this time helped streamline marketing operations and improve campaign effectiveness.
Professional Background
Alexis Melvin has a diverse professional background in marketing. She worked as a Marketing Administrator at Loomis, Sayles & Company from 2018 to 2020, where she supported marketing initiatives in the Greater Boston Area. Following this, she served as a Marketing Automation Consultant at Marvel Marketers from 2020 to 2022, focusing on marketing automation strategies for various clients. Earlier in her career, she was a Marketing Associate at Adviser Investments from 2015 to 2018.
Educational Background
Alexis Melvin earned her Bachelor's degree in Psychology from the University of Massachusetts Amherst, where she studied from 2011 to 2015. This educational background provided her with insights into consumer behavior, which she applies in her marketing roles. Additionally, she attended Boston Latin School from 2005 to 2011, where she completed her secondary education.