Interpublic Group
Interpublic Group is a global provider of advertising and marketing services, known for its commitment to sustainability, diversity, and innovative data-driven solutions.
Sustainability Commitment
Interpublic Group is dedicated to sustainable and responsible business practices. The company maintains strict sustainability standards for its suppliers. As a participant in the UN Global Compact, it commits to implementing sustainable initiatives and communicates progress annually. Additionally, Interpublic Group aims to reduce its environmental impact, targeting net-zero carbon emissions by 2040 and 100% renewable electricity by 2030. Its efforts have been recognized by its inclusion in the Dow Jones Sustainability Index North America.
Supplier Onboarding with SAP Ariba
Interpublic Group utilizes the SAP Ariba network for supplier onboarding. This platform enhances information security and operational efficiency. By streamlining the onboarding process, Interpublic Group ensures that all suppliers adhere to its high standards for sustainability and responsible conduct while maintaining robust protection of supplier data.
Support for Diverse Business Owners
Interpublic Group actively seeks out certified diverse business owners. This initiative is aimed at supporting local communities and enhancing the company's competitive advantage. By fostering relationships with a diverse supplier base, Interpublic Group not only contributes to community development but also strengthens its own business operations through varied perspectives and innovative approaches.
Innovative Advertising Solutions
Interpublic Group invests significantly in data science, merging data analysis with creative advertising strategies. By leveraging data to inform creative decisions, the company delivers valuable advertising solutions for brands. The implementation of its Open Architecture model combines resources across affiliated companies, providing clients with customized and effective advertising campaigns.
Corporate Social Responsibility
Interpublic Group participates in various charitable activities, including supporting charity: water. This collaboration helps provide clean water to communities in Ethiopia. The company's commitment to corporate social responsibility reflects its broader dedication to positively impacting the global community while pursuing sustainable business practices.