Amey Walimbe
About Amey Walimbe
Amey Walimbe is a Senior Executive at Interpublic Group (IPG) with a background in digital marketing and data analytics. He holds an MBA from MIT World Peace University and has experience in managing media operations and optimizing advertising strategies.
Work at Interpublic Group
Amey Walimbe currently holds the position of Senior Executive at Interpublic Group (IPG), where he has been employed since 2023. His role involves managing media operations and campaigns, utilizing data analytics to optimize media spending and audience reach. He leads a team of eight professionals, focusing on enhancing campaign performance through various metrics.
Previous Experience in Digital Marketing
Prior to joining Interpublic Group, Amey Walimbe worked at HiveMinds as a Digital Marketing Specialist from 2022 to 2023. He also served as a Digital Marketing Executive at InnoServ Digital from 2020 to 2021. In these roles, he implemented strategies such as Competitor Benchmarking, A/B Testing, and Audience Customization to improve ad effectiveness and client retention.
Education and Expertise
Amey Walimbe earned a Master of Business Administration (MBA) in Marketing/Marketing Management from MIT World Peace University. He also holds a Bachelor's degree in Hospitality Studies from Dr. D.Y. Patil Institute of Hotel Management and Catering Technology. His educational background equips him with a strong foundation in both marketing and hospitality.
Background in HR and Marketing
Amey began his career at IHG Hotels & Resorts as an Industrial Trainee in HR and Marketing from 2015 to 2016. This experience provided him with insights into the hospitality industry and the importance of effective marketing strategies. He also completed a brief internship as a Research Analyst at Qual2Quant Consulting in 2019.
Campaign Management and Metrics
In his roles, Amey Walimbe has demonstrated proficiency in managing substantial media budgets, exceeding INR 20 million monthly. He employs various performance metrics, including Cost Per Lead (CPL), Click-Through Rate (CTR), Conversion Rate (CR), Cost Per Click (CPC), and Impressions, to enhance the effectiveness of marketing campaigns.