Andrea Saied
About Andrea Saied
Andrea Saied is a Senior Digital Analyst at Interpublic Group (IPG) in Buenos Aires, Argentina, where she has worked since 2021. She has a background in media communication and advertising, with previous roles in account management, community management, and branding.
Current Role at Interpublic Group
Andrea Saied serves as a Senior Digital Analyst at Interpublic Group (IPG) in Buenos Aires, Argentina. She has held this position since 2021. In her role, she specializes in the implementation and optimization of Paid Media campaigns, particularly using platforms such as Facebook Ads and Google Ads. Andrea is responsible for managing tag implementation in Campaign Manager and prepares detailed performance reports for clients, ensuring effective communication of campaign results.
Previous Experience in Digital Marketing
Prior to her current role, Andrea Saied accumulated extensive experience in digital marketing across various positions. She worked as an Account Manager Jr. at Kickads from 2014 to 2015 and as a Mobile Campaign Manager at Harrenmedia from 2015 to 2016. Additionally, she served as a Community Manager at VESPA MEDIA from 2011 to 2012 and as an Analyst of Branding & Performance at Global Mind from 2016 to 2021. Each of these roles contributed to her expertise in managing advertising campaigns and client relations.
Educational Background
Andrea Saied completed her secondary education at Escuela Técnica ORT II, where she achieved a Bachiller Técnico con Orientación en Producción de Medios de Comunicación from 2003 to 2007. She furthered her education at Universidad de Ciencias Empresariales y Sociales, obtaining a degree in Publicidad from 2008 to 2012. This educational foundation provided her with essential skills in media production and advertising, which she applies in her professional career.
Skills and Specializations
Andrea specializes in the implementation and optimization of Paid Media campaigns. Her expertise includes managing daily budget control for advertising campaigns and utilizing analytics to enhance campaign performance. She is proficient in using digital advertising platforms, particularly Facebook Ads and Google Ads, which are critical for driving effective marketing strategies.