Syeda Asma Mudassar
About Syeda Asma Mudassar
Syeda Asma Mudassar is an Associate in Addressable Activation at Interpublic Group (IPG) with a diverse background in leadership and programmatic roles. She has held various positions in organizations such as the United States Congress and the Office of Governor Gavin Newsom, and has a solid educational foundation from the University of San Francisco and the University of California.
Current Role at Interpublic Group
Syeda Asma Mudassar currently holds the position of Associate in Addressable Activation at Interpublic Group (IPG). She has been in this role since 2021, contributing to the company's efforts in digital advertising and marketing strategies. Her work involves optimizing addressable media campaigns, which target specific audiences to enhance engagement and effectiveness.
Previous Experience in Programmatic Advertising
Before joining IPG, Syeda worked as a Programmatic Associate at OPENMIND for four months in 2021. In this role, she focused on programmatic advertising, which involves automated buying and selling of online advertising. This experience added to her expertise in digital marketing and analytics.
Educational Background
Syeda Asma Mudassar has a strong academic foundation with a Bachelor's degree in Economics from the University of San Francisco, where she studied from 2016 to 2020. Additionally, she pursued a course on Race and Ethnicity in America at the University of California from 2018 to 2019. Her education has equipped her with analytical skills and a comprehensive understanding of social dynamics.
Leadership and Internships
Syeda served as President at the University of San Francisco from 2018 to 2020, demonstrating her leadership abilities. She also gained valuable experience through various internships, including positions at the Office of Governor Gavin Newsom, United States Congress, and United States Senate. These roles provided her with insights into governmental processes and policy-making.
Community Engagement and Fundraising
Syeda has been actively involved in community initiatives, particularly with Next Generation Pakistan. She served as Director, focusing on marketing initiatives, and organized a successful fundraiser in 2015 that raised 1 million Pakistani rupees for supporting higher education for underprivileged girls. This experience highlights her commitment to social causes and leadership in community service.