Tayna Perpetua
About Tayna Perpetua
Tayna Perpetua serves as the Media Coordinator at Interpublic Group (IPG) / Rufus - Amazon, where she has worked since 2021. She has a background in marketing and interior design, with previous roles in media coordination and project assistance at various companies, including Wieden+Kennedy and Lee Hecht Harrison.
Current Role at Interpublic Group
Tayna Perpetua serves as Coordenadora de Mídia at Interpublic Group (IPG) / Rufus - Amazon since 2021. In this role, she manages media planning for high-profile clients, including Amazon Music, Amazon Sellers, and Amazon Channels. Her responsibilities include creating and delivering strategic presentations for media campaigns, ensuring that they align with client and brand objectives. Tayna has been instrumental in the financial management and budget control of media campaigns, focusing on optimizing performance through effective media strategies.
Previous Experience in Media Coordination
Before her current position, Tayna worked at Wieden+Kennedy São Paulo as Coordenador de Mídia from 2020 to 2021. She also held the role of Coordenadora de Mídia at Reprise Digital for a brief period in 2021. Her earlier experience includes working as Assistente de Mídia at Wieden+Kennedy São Paulo from 2018 to 2020. Throughout these roles, she developed skills in competitor analysis and negotiation of media proposals, contributing to her expertise in media strategy.
Educational Background
Tayna Perpetua pursued her education at two institutions. She studied at Universidade Cruzeiro do Sul, where she achieved a degree in Design de Interiores from 2012 to 2014. Following this, she attended Metropolitan State University of Denver, earning a degree in Marketing from 2015 to 2016. This educational foundation supports her professional expertise in media coordination and marketing strategy.
Skills in Media Strategy
Tayna possesses expertise in both online and offline media strategy. She is proficient in utilizing platforms such as Facebook Business and Google Ads. Her role involves not only managing media campaigns but also ensuring that they are strategically aligned with the objectives of her clients. This skill set enables her to optimize campaign performance effectively.