Cheryl Leicher
About Cheryl Leicher
Cheryl Leicher serves as the Head of Marketing at Investec Property Fund and Investec Property, where she leads innovation and planning. With extensive experience in marketing and brand management, she has held various roles at Investec and other organizations, focusing on integrated marketing strategies that drive sustainable growth.
Current Role at Investec
Cheryl Leicher serves as the Head of Marketing at Investec Property Fund and Investec Property since 2018. In this capacity, she leads innovation and planning initiatives. Her responsibilities include developing and executing integrated marketing strategies that aim to connect people to purpose and drive sustainable growth for the Investec Property Fund.
Previous Experience at Investec
Cheryl Leicher has a long history with Investec, having worked in various roles from 1993 to 2018. She began as an Internal Financial Consultant at Investec Private Bank, then transitioned to roles such as Brand Manager, Marketing Consultant, and Head of Strategic Brand and Communications. Her tenure at Investec spans over 15 years, during which she contributed to numerous strategic projects.
Education and Professional Development
Cheryl Leicher has pursued extensive education in business and marketing. She studied at the University of the Witwatersrand, earning a Bachelor of Arts in Industrial Psychology and Industrial Sociology from 1988 to 1990. She also completed a Postgraduate Diploma in Management at Wits Business School in 1991. Additionally, she has undertaken various programs, including Strategic Marketing and Design Thinking in Practice at the Graduate School of Business - University of Cape Town, and Authentic Leadership Development at Harvard Business School.
Marketing Expertise and Philosophy
Cheryl Leicher emphasizes the importance of storytelling and creativity in marketing. She believes these elements enhance brand experiences and lead to measurable results. Her approach involves utilizing insights and analytics to inform marketing strategies, ensuring that they are data-driven and effective in achieving brand objectives.
Career Background Prior to Investec
Before her extensive career at Investec, Cheryl Leicher worked at MARR International GROUP as an Account Director for one year and at Net#work BBDO as an Account Director for two years. Her early career experiences laid the foundation for her expertise in marketing and brand management.