Christie De Ruig
About Christie De Ruig
Christie De Ruig is a Digital Brand Manager with extensive experience in digital marketing and banking. Currently at Investec, she has held various roles that demonstrate her leadership and expertise in enhancing client experiences through digital storytelling.
Work at Investec
Christie De Ruig has held multiple roles at Investec, showcasing a diverse skill set in the banking sector. She began as a Team Leader in the Client Support Center for the Private Bank from 2010 to 2011. Following this, she served as Team Leader for UK Banking from 2014 to 2016. Christie then transitioned to a Social Media Specialist role from 2016 to 2018, before becoming the Social Media and Content Manager from 2018 to 2021. Since 2021, she has been working as a Digital Brand Manager, focusing on enhancing client experiences through digital storytelling.
Education and Expertise
Christie De Ruig holds a Master of Science degree in Innovation and Technology from The Da Vinci Institute, which she completed from 2015 to 2017. Prior to this, she earned a Bachelor of Commerce in Finance from the University of Johannesburg, studying Investment Management, Financial Management, and Accounting from 2008 to 2011. Her educational background complements her expertise in digital marketing strategy, advertising, and analytics.
Background in Banking
Christie De Ruig has accumulated eight years of experience in the banking industry. Her roles at Investec have provided her with a comprehensive understanding of client support and digital marketing within the banking context. This background has equipped her with the knowledge necessary to enhance client experiences and drive effective digital campaigns.
Previous Experience in Digital Marketing
Before her tenure at Investec, Christie worked at Artifact Advertising as a Social Media Specialist from 2012 to 2014. Additionally, she served as Director at Social Click from 2011 to 2013. These roles contributed to her development in digital marketing and campaign execution, which she now applies in her current position.
Leadership Skills
Christie De Ruig has demonstrated leadership capabilities throughout her career, leading teams for four years in various roles. Her experience in team leadership at Investec and previous positions has allowed her to cultivate skills necessary for managing digital platforms and executing campaigns effectively.