Xenia Rowley
About Xenia Rowley
Xenia Rowley serves as the Head of Marketing & Communications at ioki, a Deutsche Bahn business unit, since 2023. With a background in strategic communication and extensive experience in the mobility sector, she has held various roles at ioki and other agencies, contributing to B2B and B2G communications.
Current Role at ioki
Xenia Rowley serves as the Head of Marketing & Communications at ioki, a business unit of Deutsche Bahn, since 2023. In this role, she focuses on promoting digital, flexible, and sustainable mobility solutions in mass transit. Her responsibilities include overseeing marketing strategies and communication initiatives to enhance the company's visibility and engagement within the market.
Previous Positions at ioki
Before her current position, Xenia Rowley held several roles at ioki. She worked as a Marketing & Communications Manager from 2021 to 2022, followed by her role as Senior Communications Manager from 2022 to 2023. These positions allowed her to develop expertise in strategic communication and stakeholder engagement within the mobility sector.
Education and Academic Background
Xenia Rowley earned her Bachelor of Arts (B.A.) in Social Sciences with a focus on Media, Politics, and Society from the University of Düsseldorf, completing her studies from 2010 to 2014. She furthered her education with a Master of Arts (M.A.) in Political Science, specializing in European Governance, at the Universität Osnabrück from 2014 to 2017. Additionally, she participated in an Erasmus semester at Alma Mater Studiorum – Università di Bologna in 2015-2016.
Professional Experience in Communications
Xenia Rowley has extensive experience in communications, particularly in agency settings. She worked at Hill+Knowlton Strategies GmbH in various roles, including Consultant, Account Executive, and Junior Account Executive, from 2013 to 2021. Her agency experience includes working with clients in the mobility, energy, and real estate sectors, focusing on B2B and B2G communications.
Specializations in Communication
Xenia Rowley specializes in several areas of communication, including strategic communication, content creation for social media and blogs, media and public relations, and stakeholder communication. Her skill set enables her to effectively manage communication strategies that resonate with diverse audiences.