Amanda Sapp
About Amanda Sapp
Amanda Sapp serves as the Director of Accounts & Strategy at iostudio, where she specializes in developing brand and campaign strategies by analyzing human truths and consumer behaviors. With over a decade of experience in various strategic roles, she possesses a deep understanding of consumer behavior that informs her decision-making.
Current Role at Iostudio
Amanda Sapp serves as the Director of Accounts & Strategy at iostudio, a position she has held since 2021. In this role, she specializes in developing brand and campaign strategies by analyzing the intersection of timeless human truths and modern consumer behaviors. Her expertise in consumer behavior informs her strategic decisions, allowing her to create effective marketing solutions.
Previous Experience in Brand Strategy
Prior to her current role, Amanda Sapp worked at Iostudio LLC as a Brand Strategist from 2011 to 2013. She also held various positions at Catapult Marketing, including Manager of Insights and Planning from 2013 to 2014 and Director of Insights and Planning from 2013 to 2015. Her experience in these roles contributed to her understanding of consumer insights and campaign planning.
Educational Background
Amanda Sapp studied at Louisiana State University, where she focused on Public Relations and Journalism, earning her Master of Mass Communication (MMC) from 2005 to 2007. She also attended Oregon State University, where she achieved a Bachelor of Arts in Communication Studies and Spanish from 2000 to 2004. Her academic background supports her strategic approach in her professional roles.
Career Progression in Insights and Planning
Amanda Sapp has held several significant positions in the field of insights and planning. She worked as a Public Relations/Digital Strategist at Drake Cooper from 2009 to 2010, followed by a role as a Publicist at FRP Books, Inc. from 2007 to 2009. Additionally, she served as VP of Consumer Insights & Campaign Planning at Edelman from 2016 to 2018 and as Associate Director of Planning at Wunderman from 2015 to 2016. This diverse experience has shaped her strategic capabilities.
Focus on Qualitative Research
Amanda Sapp emphasizes qualitative research in her strategic approach. This focus allows her to gain deeper insights into consumer behavior, which is critical for developing effective brand strategies and campaigns. Her understanding of both timeless human truths and modern consumer behaviors enhances her ability to create impactful marketing initiatives.