Xanthi Perri
About Xanthi Perri
Xanthi Perri is the Head of Marketing at IoT ONE, specializing in Account-Based Marketing and Lead Generation Strategy within the technology sector. She has a Master's degree in Corporate Communications and Reputation Management from Manchester Business School and a Bachelor's degree in Political Science from Aristoteleion Panepistimion Thessalonikis.
Current Role at IoT ONE
Xanthi Perri serves as the Head of Marketing at IoT ONE, a position she has held since 2021. In this role, she focuses on helping businesses adapt their products and processes for the digital age. Her responsibilities include developing marketing strategies that align with the company's objectives and enhancing brand visibility in the technology sector.
Previous Experience in Marketing
Prior to her current role, Xanthi Perri worked at Gartner for three years as a Marketing Specialist in Digital Markets EMEA from 2018 to 2021. She also held the position of Account Manager at Gartner Digital Markets for two years from 2016 to 2018. Her earlier experience includes a role as a Sales and Marketing Representative at Yahoo from 2015 to 2016, providing her with a diverse background in client-facing marketing roles.
Education and Expertise
Xanthi Perri holds a Master's degree in Corporate Communications and Reputation Management from Manchester Business School, which she completed from 2013 to 2014. She also earned a Bachelor's degree in Political Science from Aristoteleion Panepistimion Thessalonikis, studying from 2008 to 2013. Her educational background supports her specialization in Account-Based Marketing (ABM) and Lead Generation Strategy within the technology sector.
Event Management Skills
In her professional capacity, Xanthi Perri enjoys organizing both online and offline company events. This aspect of her role allows her to engage with clients and stakeholders effectively, enhancing the overall marketing strategy and fostering relationships within the industry.
Understanding of Customer Needs
Xanthi Perri possesses a unique understanding of customer needs, which stems from her extensive experience in various client-facing roles. This insight enables her to tailor marketing strategies that resonate with target audiences and drive business success.