iota-ML
iota-ML is a privately held software development company founded in 2021, specializing in machine learning and marketing technology. Based in London, the company offers a user-friendly platform that enables marketers to optimize campaigns and increase customer engagement through advanced analytics and automation.
Company Overview
iota-ML is a privately held company founded in 2021, headquartered in London, GB. The company operates within the Software Development industry and is classified as a very small business with a team size of five. iota-ML focuses on creating hyper-relevant marketing campaigns that enhance customer engagement by leveraging machine learning technology. The company aims to empower marketers, particularly in small and medium-sized enterprises (SMEs), by providing user-friendly tools that require no technical expertise.
Services
iota-ML offers a platform designed to optimize marketing campaign strategies through advanced machine learning capabilities. The platform includes features such as PREDICT, UPLIFT, and TRIBES, which assist marketers in audience targeting, A/B analysis, and automated segmentation. Additionally, the platform provides a no-code solution, enabling marketers to utilize data science without needing technical skills. The platform also includes automated data hygiene, smart progress alerts, and direct-to-inbox reporting for campaign metrics.
Specialties
iota-ML specializes in various areas including machine learning, hyper-relevance, marketing technology, customer relationship management (CRM), predictive analytics, and performance marketing. The platform's design emphasizes data-driven decision-making, allowing marketers to identify customer preferences and enhance engagement. The company is committed to democratizing access to data science for non-technical marketers, ensuring that advanced analytics are available to a broader audience.
Clients and Industries
iota-ML serves clients across multiple industries, including automotive, retail, and sports. Notable clients include Volvo, Rumage, and Fire Aside. The platform has demonstrated its effectiveness in improving engagement and targeting for its clients, who have reported significant enhancements in their marketing efforts. The company’s focus on small and medium-sized enterprises allows it to tailor its solutions to meet the specific needs of these businesses.
Recognition and Awards
iota-ML has received recognition for its innovative approach and contributions to the field of marketing technology. The company has been awarded titles such as AI/ML Company of the Year from the UK Business Awards and has also been recognized at the SME Business Elite Awards. These accolades reflect the company's commitment to providing effective solutions that drive engagement and performance for its clients.