Prashant Saxena
About Prashant Saxena
Prashant Saxena serves as the VP of Account Management & Insights at Isentia, where he leads a regional team across six Asian markets. He has a diverse background in marketing and insights, with previous roles at notable companies and academic institutions in Singapore.
Current Role at Isentia
Prashant Saxena serves as the Vice President of Account Management & Insights for Southeast Asia at Isentia. He has held this position since 2023, where he leads a regional team across six Asian markets. His responsibilities include focusing on client engagement and revenue generation, leveraging his extensive experience in insights and account management.
Experience at Isentia
Prior to his current role, Saxena worked at Isentia in various capacities. He served as the Commercial Director for Singapore and Malaysia for seven months in 2023 and as the Head of Insights for Southeast Asia from 2018 to 2023. His tenure at Isentia has been marked by significant contributions to the company's insights strategy and client relations.
Educational Background
Saxena has a diverse educational background. He earned a Master of Science in Consumer Behavior from the National University of Singapore between 2009 and 2011. He also holds an MBA in Marketing from the Indian Institute of Technology, Madras, completed from 2006 to 2008. Additionally, he is pursuing a PhD in Communication at Nanyang Technological University, focusing on generative AI and web3 from a marketing perspective.
Professional Experience Overview
Saxena has a robust professional history, having worked in various roles across different organizations. He was an Associate Director at Kantar from 2014 to 2016 and held the same title at AFFLUENTIAL™ from 2011 to 2014. He also worked as a Marketing Consultant at Google from 2005 to 2009. His experience spans multiple sectors, enhancing his expertise in marketing and insights.
Achievements and Contributions
Saxena has been recognized as an Innovator 25 in the Asia-Pacific region by Provoke Media in 2020. He has delivered talks at over 50 conferences, sharing his insights as both a speaker and a panelist. Additionally, he contributed to Isentia's team efforts that have won 14 awards from AMEC, highlighting his impact in the field of communication measurement.