Peter Mc Kellar
About Peter Mc Kellar
Peter Mc Kellar serves as the Head of Digital Marketing at Island, bringing extensive experience in technology and marketing, particularly in the cybersecurity sector.
Current Role at Island
Peter Mc Kellar serves as the Head of Digital Marketing at Island, a position he has held since 2023. In this role, he focuses on developing and implementing digital marketing strategies that align with the company's objectives. His expertise in web design enhances the visual appeal and user-friendliness of marketing campaigns, contributing to effective audience engagement. Mc Kellar's fascination with technology supports his efforts in leveraging digital tools to optimize marketing performance.
Previous Experience in Digital Marketing
Before joining Island, Peter Mc Kellar held several significant roles in digital marketing. He worked at Blue Coat Systems as the Sr. Director of Brand & Online Strategy from 2010 to 2012. His tenure at Symantec Corp included roles as Sr. Product Marketing Manager and Sr. Manager Online Communities from 2003 to 2010. Additionally, he served as Vice President of Corporate and Brand Marketing at Sophos from 2012 to 2024, where he contributed to brand strategy and marketing initiatives.
Educational Background
Peter Mc Kellar studied at Brigham Young University, where he earned a Bachelor of Arts degree in Public Relations. This educational foundation has equipped him with the skills necessary for effective communication and brand management, particularly in the cybersecurity sector.
Expertise in Cybersecurity Marketing
Mc Kellar possesses a strong background in public relations and technical writing, which are essential for creating accurate and detailed marketing materials in the cybersecurity field. His excellent writing skills enable him to communicate complex cybersecurity concepts clearly, enhancing the effectiveness of marketing campaigns. His experience in managing brand reputation and media relations further supports his role in the cybersecurity industry.