Allison Howen
About Allison Howen
Allison Howen is a Senior Content Strategy Manager with extensive experience in content marketing and strategy. She has worked at various organizations, including isolved and Athletico, and holds a BA in Broadcast Journalism from Columbia College Chicago.
Current Role at isolved
Allison Howen serves as the Senior Content Strategy Manager at isolved, a position she has held since 2022. In this role, she is responsible for developing and executing content strategies that align with the company's goals. Her focus includes enhancing brand messaging and improving audience engagement through various content formats. Allison's experience in content management and strategy supports isolved's objectives in the competitive landscape of workforce management solutions.
Previous Experience at Aptos Retail
Before joining isolved, Allison worked at Aptos Retail as a Senior Marketing Specialist for a duration of seven months in 2020. During her time there, she contributed to marketing initiatives aimed at enhancing customer engagement and driving sales. Her role involved collaborating with cross-functional teams to develop effective marketing strategies that aligned with the company's objectives.
Background in Content Marketing at Athletico
Allison has a significant background in content marketing from her tenure at Athletico, where she worked from 2016 to 2020. She held two positions during her time there: Content Marketing Specialist for four years and Content Strategist for two years. In these roles, she focused on creating and implementing content strategies that supported Athletico's marketing efforts and enhanced their online presence.
Educational Background
Allison holds a Bachelor of Arts in Broadcast Journalism from Columbia College Chicago, where she studied from 2008 to 2010. Prior to that, she earned an Associate degree in Liberal Arts from Rock Valley College, completing her studies from 2006 to 2008. Her educational background has provided her with a strong foundation in communication and media, which she applies in her professional roles.
Technical Skills and Expertise
Allison possesses expertise in various content creation and management tools. She is skilled in using Avid Media Composer for video editing and Adobe InCopy for professional writing and editing. Additionally, she has experience managing social media accounts through platforms like HootSuite and Sprout Social. Her knowledge of AP Style contributes to her ability to maintain consistency in journalistic writing.