iSpot.tv
iSpot.tv provides real-time media measurement and analytics for TV and streaming ads, utilizing advanced technologies and a vast data footprint to optimize ad performance and competitive insights.
iSpot.tv Services
iSpot.tv provides real-time media measurement for TV and streaming ads. The company offers creative assessment services to test video ad effectiveness before and after going live. Utilizing Automatic Content Recognition (ACR) technology, iSpot.tv captures every second of content and ads viewed on smart TVs. Additionally, it offers competitive intelligence services to provide insights into competitors' creatives and media plans. Real-time conversion metrics enable outcome-based TV media buying, and iSpot.tv also provides incremental lift analysis to measure TV advertising’s causal impact on consumer behavior.
Real-Time Media Measurement
iSpot.tv specializes in real-time media measurement across both linear TV and over 300 digital streaming platforms. This enables advertisers to gain immediate insights into the performance of their campaigns. The data footprint of iSpot.tv includes 83 million smart TVs and set-top boxes, ensuring comprehensive measurement coverage. This real-time data is crucial for optimizing in-flight ad performance and ensuring maximum ROI for advertising campaigns.
Competitive Intelligence Services
iSpot.tv offers competitive intelligence services that provide insights into competitors' creative strategies and media plans. By analyzing these metrics, brands can better understand market dynamics and effectively position their own campaigns. This service allows clients to monitor industry trends and adjust their advertising strategies to stay competitive.
Attention Analytics and Predictive Planning
iSpot.tv provides attention analytics to monitor creative wear and optimize in-flight ad performance. The company also employs advanced analytics for predictive media planning and buying. These tools enable advertisers to anticipate market trends and consumer behavior, ensuring that ad spending is effective and efficient. Predictive planning helps in making informed decisions about future media investments.
Outcome-Based TV Media Buying
iSpot.tv enables outcome-based TV media buying, focusing on real-time conversion metrics. This method ties TV advertising directly to consumer actions, allowing advertisers to measure the exact impact of their campaigns. Incremental lift analysis is also offered to determine the causal impact of TV advertising on consumer behavior, providing a deeper understanding of ad effectiveness.