Sean Muller
About Sean Muller
Sean Muller, founder and CEO of iSpot.tv, established the company in 2012 to develop a comprehensive TV ad catalog and enhance advertising measurement across various dimensions.
Founder and CEO of iSpot.tv
Sean Muller is the Founder and CEO of iSpot.tv, a company he established in 2012. iSpot.tv is renowned for creating the world's only complete TV ad catalog. Under his leadership, the company focuses on providing comprehensive solutions to bridge measurement gaps between creative, audience, and overall outcomes in advertising. With a mission to revolutionize TV ad measurement, Muller continues to innovate in the advertising technology space.
iSpot.tv Company Overview
iSpot.tv, founded by Sean Muller, stands out in the domain of television advertising by offering a complete TV ad catalog. The company distinguishes itself by addressing measurement challenges that span creative content, audience engagement, and advertising outcomes. This integrated approach has made iSpot.tv a pivotal player in transforming how TV ads are monitored and analyzed.
Innovations in Streaming Measurement
Under Sean Muller's leadership, iSpot.tv has recently focused on setting new standards for streaming measurement. By prioritizing innovations in this area, the company aims to enhance the accuracy and reliability of streaming ad analytics. This focus positions iSpot.tv at the forefront of the industry's shift towards digital and streaming platforms, reflecting the evolving landscape of TV viewership.
Sean Muller at TV Disrupt 2024
At TV Disrupt 2024, Sean Muller discussed the critical role of outcomes in today's storytelling narrative. He highlighted how iSpot.tv's measurement capabilities enable advertisers to understand and leverage the impact of their ads more effectively. His insights underscore the importance of data-driven decision-making in creating compelling and successful advertising campaigns.