Shannon Levy
About Shannon Levy
Shannon Levy is a Senior Business Analyst at JD Irving, with over 15 years of experience in eBusiness across various industries. She has a strong background in web analytics, email marketing, and search engine optimization.
Current Role at J.D. Irving
Shannon Levy has been serving as a Senior Business Analyst at J.D. Irving since 2011. In this role, she utilizes her extensive experience in eBusiness to analyze and improve business processes. Her work focuses on leveraging data-driven insights to inform strategic decisions, contributing to the company's operational efficiency. Based in Saint John, New Brunswick, she has been with J.D. Irving for over 13 years, demonstrating a commitment to the organization and its objectives.
Previous Experience at Brunswick News Inc.
Prior to her current position, Shannon Levy held multiple roles at Brunswick News Inc. She worked as Manager - New Media for 11 months in 1997, overseeing the integration of new media strategies. From 1998 to 2000, she served as General Manager of canadaeast.com, managing online operations. Additionally, she worked as Systems Admin. / Analyst from 1993 to 1996, gaining valuable experience in technology and systems management.
Educational Background
Shannon Levy studied at the University of New Brunswick (UNB) from 2000 to 2001, where she furthered her knowledge in business analysis. Prior to that, she earned a Diploma in Software Development from EBCI, completing her studies from 1991 to 1993. This educational foundation supports her expertise in web strategy and analytics.
Expertise in eBusiness and Digital Marketing
Shannon Levy possesses over 15 years of experience in eBusiness, applying her skills across various industries, including Newspaper Publishing, Interactive Television, Telecommunications, Transportation, and Industrial Manufacturing. She specializes in web strategy and web information architecture, contributing to effective online marketing strategies. Additionally, she is an expert in email marketing, focusing on targeted campaigns to enhance customer outreach and retention.
Skills in Web Analytics and Search Engine Optimization
Shannon Levy has a comprehensive understanding of web analytics, using data-driven insights to inform business decisions. She specializes in search engine marketing and optimization, which enhances online visibility and engagement for the organizations she works with. Her skills in these areas contribute significantly to the development of effective digital marketing strategies.