Luis Esteban Aguilar Castro

Brand Marketing Manager @ Jeeves

About Luis Esteban Aguilar Castro

Luis Esteban Aguilar Castro is a Brand Marketing Manager at Jeeves in Mexico, with extensive experience in marketing roles at companies such as Uber and Aprende Institute. He holds honors degrees in Communication Sciences from Universidad de Costa Rica and possesses a strong ability to develop strategic marketing campaigns.

Work at Jeeves

Luis Esteban Aguilar Castro has been serving as the Brand Marketing Manager at Jeeves since 2021. In this role, he focuses on developing and executing strategic marketing campaigns. His responsibilities include stakeholder management and budget optimization, ensuring that key performance indicators (KPIs) are effectively measured. His tenure at Jeeves has been marked by a commitment to enhancing brand visibility and engagement in the Mexican market.

Previous Experience in Marketing

Before joining Jeeves, Luis worked at Uber as a Marketing Manager from 2017 to 2020. During his time at Uber, he was involved in various marketing initiatives that contributed to the company's growth in the region. Following his role at Uber, he served as a Creative & Strategic Marketing Consultant at Aprende Institute from 2020 to 2021, where he applied his expertise to enhance marketing strategies. Additionally, he worked at Publimark MullenLowe as a Senior Copywriter from 2014 to 2015 and as a Creative Director at Deportivo Saprissa from 2015 to 2017.

Education and Expertise

Luis Esteban Aguilar Castro studied at Universidad de Costa Rica (UCR), where he earned a Bachiller con honores en Ciencias de la Comunicación Colectiva with an emphasis on Producción Audiovisual from 2005 to 2009. He furthered his education at the same university, achieving a Bachiller con honores en Ciencias de la Comunicación Colectiva with an emphasis on Publicidad from 2005 to 2011. His educational background provides a solid foundation for his career in marketing and brand management.

Skills and Competencies

Luis possesses a unique blend of skills as both a Creative Copywriter and Brand Manager. He has a strong ability to develop strategic campaigns from brief to execution. His focus on stakeholder management and budget optimization allows him to effectively measure KPIs. This combination of skills enables him to approach marketing challenges with innovative problem-solving techniques, enhancing brand communication and outreach.

Location and Career Mobility

Luis is based in San José, Costa Rica. He has expressed a willingness to relocate for career opportunities, indicating his flexibility and readiness to embrace new challenges in different markets. This openness to relocation reflects his commitment to professional growth and development in the marketing field.

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