Amber Tarshis
About Amber Tarshis
Amber Tarshis serves as the Chief Marketing & Creator Experience Officer at Jellysmack, where she has worked since 2020. With a diverse background in tech, fashion, and entertainment, she has held senior marketing roles at various companies, including Warner Bros. and Victoria's Secret.
Current Role at Jellysmack
Amber Tarshis serves as the Chief Marketing & Creator Experience Officer at Jellysmack, a position she has held since 2020. In this role, she focuses on enhancing creator experiences and developing marketing strategies that align with the company's objectives. Her work at Jellysmack involves leveraging her extensive background in digital marketing to drive growth and engagement within the creator community.
Previous Experience in Marketing
Amber Tarshis has held several significant marketing positions prior to her current role. She worked at Warner Bros. Entertainment Group of Companies as VP of Global Brand Management from 2002 to 2006. Following this, she served as SVP Marketing and Chief Marketing Officer at Guess? from 2012 to 2014. Her experience also includes roles at Victoria's Secret, Discovery Communications, and Pacific Sunwear, where she contributed to various marketing initiatives.
Education and Expertise
Amber Tarshis studied at Harvard Westlake and later attended the University of Pennsylvania, where she earned her Bachelor's degree from 1993 to 1997. Her educational background complements her expertise in influencer and partnership campaigns, focusing on digital marketing acquisition, retention, and loyalty. This knowledge informs her strategic approach in her current and previous roles.
Diverse Background in Multiple Industries
Amber Tarshis has a diverse background that spans the tech, fashion, and entertainment industries. This varied experience has equipped her with a unique perspective on marketing strategies. Her roles in different sectors have allowed her to develop a comprehensive understanding of consumer behavior and brand management, which she applies in her current position at Jellysmack.