Alphonso Sanchez
About Alphonso Sanchez
Alphonso Sanchez is a Senior Analyst in Web Analytics with a Master's degree in Applied Statistics from the University of Delaware. He specializes in channel optimization, reporting, and data analysis, and has held various marketing roles across multiple companies.
Work at JG Wentworth
Alphonso Sanchez serves as a Senior Analyst in Web Analytics at JG Wentworth. He has been in this role since 2023 and is based in Chesterbrook, Pennsylvania. In this position, he focuses on channel optimization and experimentation, employing AB and multivariate testing to enhance digital marketing strategies. His responsibilities include developing custom multi-touch attribution models and utilizing custom Javascript for tracking purposes.
Education and Expertise
Alphonso Sanchez holds a Master of Science in Applied Statistics from the University of Delaware, where he studied from 2021 to 2024. He also earned a Bachelor of Music with a Minor in Film Studies from Chapman University, completing his degree from 2007 to 2012. His educational background supports his expertise in web analytics, including proficiency in SQL for ad hoc reporting and audience segmentation, as well as skills in creating full funnel reporting and visualization using Tableau and Looker.
Professional Background
Alphonso Sanchez has a diverse professional background in digital marketing and analytics. Prior to his current role at JG Wentworth, he worked at several organizations, including Edenred Pay USA as a Marketing Analyst from 2022 to 2023, and American Specialty Health as a Senior Digital Marketing Analyst from 2021 to 2022. He also held the position of Marketing Campaign Manager at Keenan from 2017 to 2021, and served as a Digital Marketing Specialist at The Word & Brown Companies from 2014 to 2017.
Technical Skills
Alphonso Sanchez possesses a range of technical skills relevant to web analytics and digital marketing. He is experienced in custom tracking setup and reporting for platforms such as Hubspot and Salesforce. He has expertise in setting up and tracking website tags using tools like Segment and Amplitude. Additionally, he has experience in migrating from Universal Analytics to GA4 and builds models for performance optimization and prediction using programming languages such as R, SAS, and Python.