Bridget Maciver
About Bridget Maciver
Bridget Maciver is the Director of Digital Marketing at JG Wentworth, where she has worked since 2022. She has extensive experience in digital marketing, having held various positions at companies such as Nutrisystem, Apple Vacations, and Destination Maternity Corporation.
Current Role at JG Wentworth
Bridget Maciver serves as the Director of Digital Marketing at JG Wentworth, a position she has held since 2022. In this role, she is responsible for overseeing digital marketing strategies and initiatives. Her work involves managing online campaigns and analyzing performance metrics to ensure the effectiveness of marketing efforts.
Previous Experience in Digital Marketing
Prior to her current role, Bridget held various positions in digital marketing. She worked at Nutrisystem, Inc. as Digital Marketing Manager and later as Sr. Manager, Digital Marketing, where she focused on developing online media campaigns. Additionally, she served as Digital Media Associate and Digital Media Manager at Apple Vacations, gaining experience in managing digital content and media strategies.
Educational Background
Bridget Maciver earned a Bachelor's Degree in Design and Merchandising from Drexel University, where she studied from 2007 to 2011. During her time at the university, she also worked as a Teaching Assistant and Residential Assistant, contributing to her academic and professional development.
Expertise in Marketing Analytics
Bridget possesses a strong understanding of marketing attribution and web analytics. She reports on key metrics across the business to track the performance and effectiveness of marketing strategies. Her experience includes managing large budgets while adhering to cost-per-acquisition (CPA) goals, showcasing her ability to align financial objectives with marketing initiatives.
Career Progression and Roles
Bridget's career includes a variety of roles in marketing and merchandising. She began as a Merchandise Trainee at QVC and progressed through positions at Destination Maternity Corporation as Assistant Web Merchant and Motherhood Merchandising/Buying Intern. Her diverse experience has equipped her with a comprehensive skill set in digital marketing and media management.