Craig Shiffrin
About Craig Shiffrin
Craig Shiffrin serves as the Vice President of Marketing at JG Wentworth, a position he has held since 2021. With extensive experience in digital marketing and e-commerce, he has previously worked in senior roles at E*TRADE Financial, 1-800-FLOWERS.COM, and Positive Promotions.
Work at JG Wentworth
Craig Shiffrin has served as the Vice President of Marketing at JG Wentworth since 2021. In this role, he is responsible for setting the marketing strategy and leading the digital marketing team. His focus includes managing various channels such as paid search, display advertising, affiliate marketing, social media, and mobile marketing. He collaborates with interactive agencies and vendors, ensuring cross-channel integration with other internal business groups.
Previous Experience in Marketing
Before joining JG Wentworth, Craig Shiffrin held several significant positions in marketing. He worked at E*TRADE Financial as a Senior Marketing Manager from 2006 to 2012 and later served as the Director of Online Marketing there from 2012 to 2013. He also worked at 1-800-FLOWERS.COM, INC., where he was Vice President from 2017 to 2021 and previously served as Director of Online Marketing from 2013 to 2021. Additionally, he was the Vice President of Ecommerce at Positive Promotions from 2019 to 2021.
Education and Expertise
Craig Shiffrin earned a Bachelor of Science degree in Financial Economics from Binghamton University, where he studied from 1998 to 2002. His educational background supports his extensive experience in marketing, particularly in digital strategies and e-commerce. His expertise includes managing digital marketing teams and developing integrated marketing strategies across multiple channels.
Background in Media and Marketing
Craig Shiffrin began his career in marketing at Neo@Ogilvy, where he worked as a Media Supervisor from 2003 to 2006. His experience in media supervision laid the groundwork for his later roles in digital marketing and e-commerce. Over the years, he has developed a comprehensive understanding of marketing dynamics and consumer behavior, which has informed his strategic decisions in subsequent positions.