Manisha Mamidala
About Manisha Mamidala
Manisha Mamidala is a Publisher Operations Manager with expertise in ad trafficking and campaign management. She holds a Bachelor's degree in Information Technology from Jawaharlal Nehru Technological University and has worked in various roles in the technology and publishing sectors since 2012.
Work at Joveo
Manisha Mamidala has been serving as the Publisher Operations Manager at Joveo since 2020. In this role, she focuses on managing publisher operations, ensuring effective ad trafficking, and optimizing revenue generation. Her responsibilities include conducting reporting discrepancy analysis and inventory forecasting. She leverages her expertise in various advertising platforms to enhance campaign performance across web, mobile, and video environments.
Education and Expertise
Manisha Mamidala earned her Bachelor's degree in Information Technology from Jawaharlal Nehru Technological University, where she studied from 2008 to 2012. Her academic background laid the foundation for her proficiency in social media optimization and search engine optimization. She has developed specialized skills in ad trafficking and campaign management, contributing to her effectiveness in the digital advertising landscape.
Background
Before joining Joveo, Manisha Mamidala worked at HCL Technologies as a Senior Technical Analyst from 2015 to 2019. Prior to that, she was employed at IBM Global Process Services in Remote Infrastructure Management from 2012 to 2014. Her career trajectory reflects a strong focus on technology and operations management within the digital advertising and IT sectors.
Technical Skills and Specializations
Manisha Mamidala possesses a range of technical skills relevant to the digital advertising industry. She specializes in optimizing revenue generation through platforms such as DFP, AdSense, and Ad Exchange. Her expertise extends to optimization techniques, including CPA, CTR, CPC, and CPM. Additionally, she is experienced in search engine marketing and pay-per-click strategies, which enhance her ability to analyze creative delivery for ad viewability optimization.