Sudesh Sathri
About Sudesh Sathri
Sudesh Sathri is a Senior Programmatic Ad Operations Specialist at Joveo, where he has worked since 2020 in Hyderabad, India. He has extensive experience in programmatic advertising, having held various roles at companies such as Xaxis, Accenture, and Cognizant.
Work at Joveo
Sudesh Sathri has been employed at Joveo since 2020, serving as a Senior Programmatic Ad Operations Specialist. In this role, he focuses on optimizing ad campaigns, managing insertion orders, line items, exchange deals, and creatives tailored to meet client requirements. His expertise contributes to the effectiveness of programmatic advertising strategies within the company.
Previous Experience in Programmatic Advertising
Before joining Joveo, Sudesh worked at Xaxis as a Manager - Programmatic Trader from 2019 to 2020. He also held positions at Accenture, where he served as a DoubleClick Campaign Manager (DCM) Ad Trafficker from 2014 to 2015 and as a Programmatic Buying & Technical Product Specialist from 2015 to 2017. Additionally, he worked at Cognizant as a Programmatic Campaign Manager from 2017 to 2019.
Technical Skills and Specializations
Sudesh specializes in addressing trafficking issues related to mobile and video placements, as well as creatives and ads. He is skilled in resolving discrepancies in 1x1 trackers for both clicks and impressions. His technical assistance extends to re-marketing and audience segmentation strategies, enhancing the performance of advertising campaigns.
Education and Expertise
Sudesh Sathri earned a Master of Business Administration (MBA) from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) between 2017 and 2019. He also holds a Bachelor of Engineering (B.E.) in Electrical, Electronics, and Communications Engineering from St Martins Engineering College, which he completed from 2009 to 2013. His educational background supports his expertise in programmatic advertising.
Creative Issue Management
Sudesh is proficient in managing creative issues involving various formats, including Flash, Standard, and Iframe/Javascript tags, as well as rich media. His ability to troubleshoot and resolve these issues is critical for maintaining the quality and effectiveness of ad campaigns.