JTI
JTI, headquartered in Geneva, Switzerland, operates in over 130 countries with 46,000 employees and is known for its flagship brands Winston, Mevius, Camel, and LD.
Company Overview
JTI operates in more than 130 countries and is headquartered in Geneva, Switzerland. With a workforce comprising 46,000 employees representing 119 nationalities, JTI stands as a multinational enterprise. The company is known for distributing products across 130 markets and offers four flagship brands: Winston, Mevius, Camel, and LD. JTI’s commitment to innovation is evident in its focus on creating next-generation experiences for consumers.
Sustainability Initiatives
JTI has set ambitious sustainability targets, aiming to be Carbon Neutral for its own operations by 2030 and achieve Net-Zero across its entire value chain by 2050. The company is recognized on CDP’s Climate Change A List for the fourth consecutive year. JTI is also involved in providing one million people with access to clean water, sanitation, and hygiene by 2025 through its Global WASH initiative.
Reduced-Risk Products
JTI offers a range of Reduced-Risk Products, including Ploom, Logic, and Nordic Spirit. The latest in its lineup is Ploom X, a heated tobacco stick currently available in Japan, Greater London, Milan, Lisbon, Vilnius, Prague, Zurich, and Geneva. JTI has invested over JPY 300 billion into its Reduced-Risk Products business during the 2023-2025 Business Plan period, underlining its commitment to innovation and consumer health.
Global Top Employer Certification
JTI has been certified as a Global Top Employer for the 10th consecutive year in 2024. This recognition highlights the company’s commitment to providing top-tier working conditions, which include a global equal family leave policy offering a minimum of 20 weeks fully paid leave to all employees. During the Covid-19 pandemic, JTI achieved an impressive 80% vaccination rate among its employees.
Community Investment Programs
JTI is dedicated to supporting communities through various initiatives. In 2023, the company invested more than USD 42 million in Community Investment programs. The JTI Foundation supports disaster relief and disaster risk reduction programs. Additionally, JTI has committed to investing USD 600 million in Community Investment programs by 2030, reinforcing its pledge to have a positive societal impact.