Cathleen Haney
About Cathleen Haney
Cathleen Haney is a Corporate Marketing Manager with extensive experience in marketing strategy and team leadership. She has worked in various roles across multiple companies, including Sapphire Systems and ERI Economic Research Institute, and holds degrees in Mass Communication and Public Relations.
Work at JumpCrew
Cathleen Haney serves as the Corporate Marketing Manager at JumpCrew, a position she has held since 2023. In this role, she leads a team of marketing professionals and collaborates closely with sales, product development, and partnerships teams. Her focus is on ensuring that marketing strategies align with the company’s sales objectives and product roadmap. Haney is responsible for managing marketing budgets, planning, allocation, and optimizing resources across various channels and initiatives.
Previous Experience in Marketing
Prior to her role at JumpCrew, Cathleen Haney worked at Sapphire Systems as Global Campaigns Manager from 2021 to 2023. She also held positions at ERI Economic Research Institute as an SEO Marketing Specialist from 2019 to 2020, and at Sapphire Systems as a Marketing Associate from 2020 to 2021. Additionally, she gained experience at Cuba Travel Services, where she served as a Marketing Intern and later as a Marketing Assistant. Her diverse background in marketing roles has equipped her with a comprehensive understanding of the industry.
Educational Background
Cathleen Haney studied at California State University, Fullerton, where she earned a Bachelor of Arts in Public Relations/Image Management from 2016 to 2018. Prior to that, she attended Orange Coast College, achieving an Associate's Degree in Mass Communication/Media Studies from 2011 to 2016. Her educational background provides a solid foundation for her career in marketing and communications.
Skills and Expertise
Cathleen Haney possesses expertise in managing marketing budgets, including planning, allocation, and optimization of resources. She utilizes analytics and market research to inform her marketing strategies, making data-driven decisions that enhance campaign performance and return on investment (ROI). Haney also successfully manages external partnerships and vendor relationships, maximizing investment and marketing output.
Industry Engagement
Cathleen Haney participated in an exclusive interview on sales tech insights with industry experts. This engagement highlights her commitment to staying informed about the latest trends and developments in the marketing and sales technology sectors. Her involvement in industry discussions reflects her dedication to professional growth and knowledge sharing.