Shelley Yan
About Shelley Yan
Shelley Yan is a Senior Marketing Manager at Jungle Scout, known for significantly increasing traffic, lead generation, and conversion performance during her tenure. She holds a Bachelor's Degree in Law from Northwest Political and Law University and has extensive experience in marketing and team management across various companies.
Work at Jungle Scout
Shelley Yan has served as the Senior Marketing Manager at Jungle Scout since 2019. During her tenure, she has achieved significant results, including a 340% increase in traffic, a 192% rise in lead generation, and a 210% improvement in conversion performance. Additionally, she raised the product market share to the top position in the industry within six months. Her efforts contributed to a year-over-year growth of 150% in 2021, demonstrating her effectiveness in driving marketing success.
Education and Expertise
Shelley Yan holds a Bachelor's Degree in Law from Northwest Political and Law University, where she studied from 1999 to 2003. She also pursued online education in Business and Foundations of Strategic Business Analytics at the University of California, Irvine, from 2015 to 2017. Her educational background supports her expertise in marketing and management, particularly in cross-cultural communication and team dynamics.
Background
Before joining Jungle Scout, Shelley Yan worked at several organizations. She was the Marketing Manager at Springer Nature from 2017 to 2019 in Beijing, China, and served as the Operation Director at Human Dynamic Group from 2015 to 2017, also in Beijing. Earlier in her career, she was a Senior Marketing Executive at FANTASTIC NATURAL COSMETICS LIMITED (FANCL) from 2009 to 2012. Her diverse experience spans various roles in marketing and operations.
Achievements
Shelley Yan has made notable contributions throughout her career. At Jungle Scout, she implemented a management system and work processes for the marketing department, leading to standardized team management. Her unique insight into managing younger team members, particularly those born in the 1990s, has enhanced team dynamics. Additionally, her fluency in English and nearly 11 years of experience in global companies have strengthened her ability to communicate effectively with international colleagues.