Carolina Ferretti
About Carolina Ferretti
Carolina Ferretti is an E-Commerce Lead based in Manchester, England, currently working at multiple companies including Turopium, Kyma Media, and Kairos Media since 2022. She specializes in integrating photography and video into digital marketing strategies and has a background in graphic design and content marketing.
Work at Kairos Group
Carolina Ferretti has been serving as the E-Commerce Lead at Kairos Group since 2022. In this role, she focuses on enhancing the company's e-commerce strategies and integrating digital marketing techniques to improve online sales. Her expertise in photography and video production supports the development of effective advertising campaigns. Based in Manchester, England, she collaborates with various teams to drive e-commerce initiatives.
Education and Expertise
Carolina Ferretti holds a Bachelor's degree in Photography from LABA Firenze, where she studied from 2008 to 2011. She also completed her secondary education at Liceo Classico Niccolò Forteguerri, earning a Maturità Classica from 2003 to 2008. Her educational background complements her professional expertise in e-commerce, content marketing, and graphic design, enabling her to create visually appealing and effective marketing materials.
Background
Before her current roles, Carolina Ferretti worked as the Online Marketing Manager - Display & Acquisition Lead at Marley Spoon from 2020 to 2021 in Berlin, Germany. She also held the position of Head of Ecommerce at Pop In A Box under THG from 2018 to 2020 in Manchester, United Kingdom. Earlier in her career, she worked as a bartender at Gastronomie Muse UG in Berlin from 2016 to 2018. This diverse background has contributed to her comprehensive understanding of the e-commerce landscape.
Achievements
Carolina Ferretti has developed a comprehensive brand strategy for a major e-commerce platform, which significantly enhanced its market presence. She has implemented innovative social media campaigns that increased user engagement and brand visibility. Her ability to integrate photography and video into digital marketing strategies has boosted the effectiveness of online advertising, showcasing her skills in content marketing.