Eden Humphreys
About Eden Humphreys
Eden Humphreys is a Senior Account Manager at Kairos Group, specializing in influencer marketing within the beauty and lifestyle sectors. With a decade of experience, she has developed strategies for both UK and US markets, focusing on authentic and engaging campaigns.
Current Role at Kairos Group
Eden Humphreys serves as a Senior Account Manager at Kairos Group, a position held since 2021. In this role, she collaborates closely with social and paid media teams to ensure that all deliverables outlined in the Statement of Work are met. Her responsibilities include managing client relationships and developing strategies that align with client goals.
Previous Experience in Marketing and Advertising
Prior to her current role, Eden Humphreys gained extensive experience in marketing and advertising. She worked at BEAUTY BAY in various capacities, including Senior Marketing Executive - Influencer Outreach and Marketing Assistant - Influencer Outreach. Her tenure at BEAUTY BAY spanned from 2018 to 2021, where she focused on influencer marketing strategies. Additionally, she completed internships at several London-based agencies, including Kastner & Partners, FCB Inferno, VCCP, and AnalogFolk in 2016.
Education and Academic Background
Eden Humphreys studied Creative Advertising at the University of Lincoln, where she earned her Bachelor's Degree from 2013 to 2016. Prior to that, she attended Cheadle and Marple Sixth Form College, achieving A levels in English Language, Media Studies, Fine Art, and Photography from 2011 to 2013. Her academic background provided a strong foundation for her career in marketing and advertising.
Influencer Marketing Expertise
Eden Humphreys has developed a focus on creating authentic and engaging influencer campaigns that resonate with consumers. She has a decade-long passion for the beauty and lifestyle industry, influenced by early beauty YouTube creators. Her expertise includes developing influencer strategies for both the UK and US markets, utilizing a diverse range of influencers from macro to nano levels.
Achievements in Client Management
Throughout her career, Eden Humphreys has successfully exceeded client KPIs, which has led to renewals for all clients she managed. Her ability to deliver results has contributed to her reputation in the industry and her effectiveness in managing client relationships.